Everyone always wants to know what they can do to build their WineShop at Home business, but there really is no “secret.” The only way to build your business is to get uncomfortable!
What does that mean? Well – try things that seem hard. Ask people you’re uncomfortable with to book a tasting. Travel further for tastings. Give your business more exposure through networking events. Attend trainings that you feel may push you.
Get where I’m going with this?
The New Year is here – that’s right, it’s 2017 already! – and it’s time to take serious stock of your WineShop at Home business and be honest about whether it’s really grown to a point where you’re happy with it.
If you haven’t quite gotten there yet, it’s time to get uncomfortable! The best consultants do this consistently and reap the rewards.
The Reward for Being Wrong
We’re human, and we hate to be wrong! Why do you think we’re all so scared to be uncomfortable? We fear venturing out beyond our comfort zone because we don’t know what will happen.
And if we don’t know what will happen, we start to imagine what might happen.
We might do something wrong. We might offend people, we might have to make a sacrifice. We might have to finally take a serious look at things that we’ve been avoiding, like the fact that perhaps our follow up system is a mess or we haven’t touched base with Wine Club members in months or we’re trying to do too much.
Yeah, it’s time to take a good hard look at all that stuff – because being honest about where we are is the only way to grow. It’s the only way to really step up to a new level of your business.
Your Commission Check is Not a Paycheck
Consultants make this mistake all the time: they believe that their commission is their pay. It’s not. Your commission check is income to your business.
To be clear, it is true that the biggest portion of your check will go to you so you can feed yourself, and also to the government so we can all enjoy these nicely paved roads and reliable 9-1-1 response that we’ve grown to love. But that money is also income in your business – and your business needs investments!
Whether you put money toward your own education and attend convention, or other training or maybe you purchase a cute shirt that becomes your “WineShop uniform” (remember it’s a possible tax deduction!) or pay to work with a direct sales coach, put some money back into your business if you want it to grow.
Nobody is saying you should go bankrupt! But your business needs a little attention and financial love, too.
Every Business Has Losses
As you begin to explore where you can invest money into your business, be prepared that not all of your investments will pay off. All businesses have “profit” and all businesses have “loss.” It’s normal. Not every training you pay to attend will click, not every vender event you do will reap rewards and that might feel uncomfortable, it happens!
But remember that the goal is to be uncomfortable, and as long as your profits outshine your losses, you’re on the right track!
The best investment, truly, is personal growth. When you make mistakes, when you step outside your comfort zone, when you talk to someone who’s more blunt and it feels harsh… all those things help you grow. When you grow, you become better able to support yourself and your family.
So, as you review your 2016 and look forward to 2017, choose to get uncomfortable. Choose to take a risk. Choose yourself, and your business will thrive.
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