I’ll be blunt: if you’re a WineShop at Home consultant and you don’t regularly purchase WineShop at Home’s personalized wine from yourself, you’re missing a huge opportunity—especially during the holiday season.
Every consultant, regardless of how big their business is, how many team members they have or how long they’ve been in the game, can give themselves an advantage when they purchase personalized wine. Here’s why.
Buy Personalized Wine
As we tell our customers, gifting a bottle of personalized wine says so much more than simply gifting a bottle of wine. Wine is great, but when the bottle has your special touch it is so much more meaningful a gift.
There are lots of ways you can personalize your bottles. You can add a family photo, a monogram, inspiring quote or motto. One of my clients recently personalized a special case that had a Christmas theme to it. I’ve also seen people put adorable pet photos on their personalized wine. The options really are limitless.
The Business Benefits to Personalized Wine
It is a marketing tool. Trust me, when you show up at a social party with a personalized bottle of wine, the hostess is much more likely to open that bottle. People will be delighted by it, they’ll ask you about it, and they’ll pass it around. This is an incredible opportunity to talk about your business and get tastings on your books and possibly even get new customers who want personalized wine right on the spot. Trust me, this is a huge marketing opportunity. Don’t miss out on it!
When you’ve done it, you can talk about it. When you’ve been through the process of personalizing your own bottles of wine, you can sell it much more effectively. When you know how fun it is and you’ve seen how special it is to give someone a personalized bottle of wine, you’ll be able to convey it much more easily to your clients.
It’s probably a tax deduction. Check with your tax professional before you put my words in stone, but for many, ordering personalized wine is a tax deduction because it’s an investment in your business. This is actually the case any time you purchase wine, so if you’re not already, take a few minutes to look into it with your tax preparer and you may save yourself some money.
You’ll earn your commission back. Depending on where you are in your business and your leadership level, you’ll earn 20-44% back on your own order of wine. So, essentially, you’re getting a huge discount. Take advantage of it! We’re in the wine business, after all, and you need to know your product.
Sparkling is Best for Personalized Wine
I think it’s best to go with sparkling wine for your personalized bottles. Why? We’ve all led tastings where guests see a bottle of deep red and say, “Oh, I don’t really like reds…” or sweet wines, or dry whites, or… you get my point. People can be picky, but most people will enjoy a glass of sparkling wine when it’s opened (and especially if it’s personalized).
I’ll just share a final anecdote on personalized wine: when my oldest son was born, WineShop at Home shipped me two bottles of wine with his photo on the label.
I have tons of photos of my son. I have tons of wine in my house. I could create my own personalized wine with his image on it at any time. For many reasons, this should have been an eye-rolling gift… and yet, what is the first thing that goes up in my office every time we move? What is the item packed most carefully? Those bottles of wine. At one point I even opened one, but the bottle meant so much to me that I saved it and had it turned into a candle.
In a world where so many of us have such easy access to anything we could want, personalizing our gifts and marketing materials means a lot. It will make a difference. Order your personalized wine today and find out what I mean.
Are you considering becoming a wine consultant? Let’s talk! Click HERE to connect with me directly.