WineShop At Home: A Business You Start “In the Black” By Martha McBride Starting a new business is generally thought to be risky. You invest your money, work “hard,” and hope that your sweat, tears, and capital get you an appropriate ROI (Return On Investment). Wineries are notoriously risky propositions, with uncontrollable factors like climate, […]
This interview was published in its original form in WineShop At Home’s monthly National Call Deck on the occasion of Diane being named the company’s very first Senior Executive Director. Diane Nozik has been with WineShop At Home since July 2005. Less than two years old at the time, WineShop At Home was offering an […]
This lifestyle segment from View from the Bay was recorded at a real WineShop At Home tasting. Of course, they edited it and made me look brilliant! You can’t always say that about the media. Overall, it gives you a pretty good look into how a private, in-home tasting works.
One cool thing about working with WineShop At Home is that the company takes care of a lot of the marketing for you. They record videos and post them to your consultant website and YouTube when they introduce new wines. It makes it easy to teach your customers about wine, as well as promote your […]