Did you know that no other direct sales company besides WineShop at Home offers the ability to easily sell corporate gifts?
WineShop has uniquely packaged its wine so that consultants can sell large quantities to companies and individuals around the holiday season (perfect for holiday gifting). There’s no other direct sales business like this. With WineShop, you could literally walk into an office and feel comfortable and confident in presenting your holiday offerings.
Why WineShop Makes a Great Corporate Gift Option
Besides the fact that WineShop ships directly (so the product goes right to the company’s mailroom or to their client’s office), we also offer a full array of gift baskets and personalized wine. This means that, with WineShop, a realtor could send a large quantity of gift baskets directly to her clients containing wine that had her company logo on it!
That’s pretty special. What other direct sales company offers its consultants the ability to land $20,000 of sales in one fell swoop? Don’t scoff. It has happened. Jen O’Leary paid for her entire trip to DisneyWorld with a corporate sale.
The Reality of Corporate Gifting
Yes, corporate gifting is awesome, but how do you land those corporate accounts? I’ll be honest, corporate accounts are tough to get (they’re kind of like the Holy Grail of WineShop). Here’s where a little planning, a little business sense, and a lot of follow up will do the trick.
What Doesn’t (Usually) Work
Many consultants attempt to land corporate accounts by knocking on business’ doors. That doesn’t really work. Think about it: if a stranger knocked on your door and asked you to spend $20,000 on their product for the holidays, what would your reaction be?
Corporations are made up of people, and people want to purchase from other people who they know, like and trust. So…
What Does Work
Most corporate sales come from a tasting. Someone at the party loves the wine, and happens to be in charge of the gifting in their office. When the consultant mentions the opportunity for corporate gifts through WineShop, the person expresses interest, and the conversation begins.
The lesson? The more tastings you do, the more opportunities you have to share about corporate gifting.
The second lesson? It’s important to mention the personalized wine and corporate gifting opportunities at every tasting. You never know who’s sitting around that kitchen table!
Another Thing That Works
A great way to showcase WineShop’s corporate gift options is to self-host a tasting with a focus on gifting. Invite anyone over who you think will be interested and showcase the baskets that contain personalized wine.
Remember, corporations and businesses make these decisions early. If you wait until December, many companies have already made their decisions and spent their money. September is usually a good time to start thinking about reaching out – but it’s never too late to push yourself to get more tastings on your calendar!