Success requires first expending ten units of effort to produce one unit of results. Your momentum will then produce ten units of results with each unit of effort.
-Charles J. Givens
If you’re frustrated because you’re not making enough money in your WineShop at Home business, the solution is simple: schedule 3 tastings.
Get three tastings on your calendar within a few days of each other and things will start to happen, believe me. I recently did a push week to get my business rolling again after things died down a bit; I scheduled four tastings in one weekend, and BAM! Things started cooking!
In those four tastings I earned over $900 – which means I made about $40/hour over the weekend. Totally worth it.
Why 3 is the Magic Number
“But, Diane,” you’re thinking, “you said to do 3 tastings and then you talked about doing 4 – so which is it!?”
Stay with me, I’ll explain it all. Here’s where I’m coming from: If I had scheduled only one tasting over that weekend, I would have made, say, $330 in sales and taken home $60 or $70. It would have been fun, but let’s be honest, I’m not going to pay any bills with that kind of money.
Not only that, but if I had only one tasting on my calendar, what if it had canceled? Or what if it was a total dud and I didn’t sell anything, or didn’t get any bookings?
If I don’t continue to get bookings, I’m out of business.
While one tasting is good, two tastings within several days is even better – now, if one of them is a dud, I still have another chance to make it up. Two is definitely better than one.
But three? Three is where you really start to see yourself gaining momentum. Three is when the odds are in your favor that you’ll book another tasting and make more sales.
Three is when you start to see the magic of momentum kick in – and anything above that magic number of three will feel easier, more effortless and more natural.
The Power of Momentum
Scheduling three tastings in a short span of time gives you the opportunity to get your momentum going and “get into the groove” of leading tastings and making sales. And the “groove” is something that has to be created through action, it won’t happen if you sit on the sofa all day and think about it.
Momentum is created by picking up the phone, calling people, and doing things that are in alignment with your goals.
Haven’t you ever noticed that once you get things started it’s easier to keep them going? It’s a synergy of things coming together, and it’s definitely something that happens with wine tastings.
Once you get those three tastings under your belt, you’ll be “in the groove” of leading tastings and you can use that momentum to launch your business forward.
Of the four tastings I did over my push weekend, three of them resulted in no confirmed bookings. But on the final tasting, I booked three more tastings! If I hadn’t pushed a little more and scheduled those extra tastings, I might not have any further business after the push weekend.
Truth be told, I would rather have a $300 party with three bookings than an $1800 party with no bookings.
Bring Your WineShop Dreams to Life
So, as you peer down at your tasting calendar, ask yourself what you can do to go the extra mile and get those three tastings on your calendar within a few days of each other. Once you get those first three booked, you’ll see more opportunities coming your way.
Who do you need to call? What leads haven’t you followed up with yet?
With just a bit more work – a little extra push – you can book those three tastings and find yourself making an extra $8 or $900 in a weekend. And that will pay some serious bills!
Have you been considering getting in the direct sales game? WineShop at Home is a great way to get involved in the wine industry, make new friends and become an independent business owner. Click HERE to connect with me directly.