“Do your work with your whole heart, and you will succeed – there’s so little competition.”
~ Elbert Hubbard
Well, it’s happened at last. I knew that WineShop at Home couldn’t dominate the direct selling wine space for too long before someone got an eyeful and decided to create their own version of the business – and now someone has.
I’ve heard talk around the WineShop at Home circles from consultants who feel nervous that their businesses are in danger. In fact, I’ve even heard talk that this new competitor – who I shall not name – is trying to poach our people (happens to be against the Direct Selling Association’s ethics code but somehow they DON’T CARE).
Competition can feel scary because the very nature of a competing company is to, well, compete – for customers, territory and even team members.
But here’s one thing I know for sure about competition: when the going gets tough, the tough get going.
And WineShop is tough.
We built this house.
And we’re not going anywhere.
We’ve Always Been Competing
The truth is, no matter how amazing (or not) this new direct sales wine company is, WineShop at Home has had much, much bigger and more intimidating competition for years in the form of pretty much every single grocery and wine store that exists (depending on which state you live in).
I mean, come on. How easy is it to pick up a couple of bottles of wine at Trader Joe’s while you’re already grocery shopping? Or drop by the local wine store on the way home? People will always purchase wine from other stores – even our most loyal customers. It’s just so easy, and people enjoy variety.
But despite this, WineShop at Home has relentlessly carved out a niche in the industry from day one.
Besides the obvious fact that WineShop wine is delicious and famously (though not officially) called the “no-headache wine” due to our strict guidelines on preservatives including added sulfites, part of this success is the simple nature of wine itself: wine is an ultra-consumable. Just because you purchase a bottle of wine from TJ’s on Monday while you’re grocery shopping doesn’t mean you won’t purchase a few bottles at a wine tasting later in the week. Even me! If you follow me on Facebook you probably saw I was in wine county a few weeks ago with two of my closest girlfriends. What were we doing? Wine Tasting and BUYING wine. Yep, that was me struggling to drag two 36lb cases of wine through the airport along with my luggage and supersized tote back to fly home. I was buying someone else’s wine and loving it!
Because you simply cannot have too much wine in your house (well, okay, maybe you can if you go nuts and buy 1,000 bottles… but even then, you’ll be the most popular person on your block!).
Everyone. Loves. Wine. Simple as that.
Keep Your Eyes on Your Own Paper
I promise if you, as a wine consultant for WineShop, stay focused on building a healthy business with great relationships and solid customers, if you continue to help your team hit goals and grow, you don’t have to worry about competition.
The best security camera you can have on your business is being in touch with your leaders, your customers and continuing to build those relationships.
There is room for competitors in this market.
That said… let’s check back in 12 months and see who’s dominating the in-home wine tasting market. My money’s on WineShop at Home. 😀
Want to learn more about how to become a WineShop at Home consultant? Click HERE to request more information via email.