If you’re reading this, chances are you’re in direct sales or you’re at least interested in direct sales. So listen up! If you have friends in direct sales… for God’s sake, support your industry!
Buy from the people you love! Help them build their business! Support small businesses – Target doesn’t need any more money (yes, I love them too), and neither does BevMo or Ralph’s!
But I Like Going to the Wine Store!
Okay, look, I’m not saying you should never go to the wine store. Even I go to the wine store sometimes because it’s really freaking fun when you’re into wine.
But do you know how excited your friend who sells wine will be when you call her up and say, “Hey, I need to get some Christmas presents. What’s really good in the WineShop cellars right now?”
The person on the other end of the line will do a happy dance when you hang up the phone. He or She will LITERALLY be dancing while you order!
I know, because I am that person, and I have done my fair share of happy dances. Twelve years into this and I STILL dance with excitement when an order comes in!!
So, yeah, if you like going to wine stores, you’re welcome to go whenever you want. I’m not saying you shouldn’t – I’m simply saying that you can also buy from your friends! Because, really? What harm will come from having “too much wine”? Has anyone ever had “too much wine” in their cellar?
The answer is NO.
Small Businesses Build Community
When you shop small business, you give your community a boost. Not only will the consultant you shop with receive a benefit, but you will also build a relationship with that person. Communities are built one relationship at a time, brick by brick.
Look, I’ll be the first to admit that I completed 111 transactions with Amazon.com in 2016. Yeah! That’s a lot! There should be an AMAZON Prime super user badge for me. It’s easy to pop on to their website and purchase something and have it on your doorstep two days later…
…But what impact did that Amazon purchase make?
Most likely, it was just another package for the delivery man to handle. Just another brown cardboard box making its way down the conveyor belt.
No one danced in their living room because you swiped your credit card at Amazon.com.
So this holiday season, let’s make some happy dances. Let’s buy from our damn friends, whether it’s WineShop wine, Stella&Dot jewelry, Usbore books, Arbonne skin care, Tupperware, Jafra Cosmetics, or whatever the heck else you (or your friends) are into.
Cheers to that!
Need some help selecting holiday gift wine? It’s not too late to order in time for Christmas – but it will be soon. Click HERE to speak with me directly for some tips!
Elaine says
Love this! I’m a Stella & Dot jewelry rep and was just hopping on to get your phone number so I can place an order for some clients. xoxox